Powering Facebook Ads with Sitecore CDP Segments

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This article helps you understand:

How Sitecore CDP Segments can power Facebook Ads
Cost-saving benefits of Sitecore CDP Segments integration with Facebook Ads
Examples of Sitecore CDP Segments powering Facebook Ads at each funnel stage
How to activate Facebook Integration

Data is vital when making marketing investment. So is spending wisely and maximizing ROI. Uploading Sitecore CDP Segments to Facebook better targets your ads to highly-defined audiences, beyond the standard 'groups of people who are already familiar with your business' approach.

Laser-targeting Facebook users has resulted in higher conversion rates for many of our customers. We know the overall ad experience is more relevant and engaging, with better outcomes.

Let's look at each stage of your funnel, to see how Sitecore CDP Segments caters to Facebook users within their buying lifecycle.

We're going to work our way up here, starting at the bottom of your funnel, which of course are potential purchasers who are close but haven't converted yet. Sitecore CDP Segments lets you build an audience from site visitors who have revisited product pages, abandoned carts, started or completed mortgage calculators, etc. Basically you're able to build the audience off behavioral information and target their exact interest on Facebook, driving them to the bottom of your funnel.

Now let's look at middle of the funnel, these might be site visitors who have downloaded your mobile app, signed up for special offers, joined your loyalty program, completed lead gen forms, etc. The power here is you're able to leverage all the site visitor's behavioral and transactional data to retarget. Maybe they've downloaded your mobile app but have never purchased, you could build an audience of users who have done this and target them with a Facebook Ad containing an exclusive offer or merchandise only available through your app.

We still need to target to top of the funnel, who are visitors aware of your brand. Maybe they've visited your homepage but bounced, searched for a particular product, or visited a product description page. They might not be as close to converting, but you can still use your marketing spend wisely by casting your net to visitors aware of your brand and potentially interested in certain products, moving them down your funnel.

To activate Facebook Ads Integration, get in touch with your Sitecore CDP Customer Success Manager.

Amy Prochnau

User Education Specialist