Data Privacy Readiness Checklist

📘

This article helps you understand:

How Market Leaders should take action
What you should review about your current implementation
Preparing marketing strategy for walled gardens
Future predictions needing current attention

As a Leader in Marketing, you need to understand the impacts above and make sure that your business is compliant and ready for the coming change.

Review your current implementation and start making your plan. Questions you should ask yourself:
Do you have any third party cookies on your sites?
Do you need the data or functionality they provide?
If you didn’t have the data or functionality they provide, what would the impact be for your business?
Talk to your suppliers and understand their approach and opinion.

Actions:
Discuss and outline your marketing strategy for the walled gardens of Google, Facebook, Amazon and other Adtech vendors who are working on collaborations and Universal IDs. You should also consider the importance of logged in customers. 90% of users move between devices to complete a task, according to Google. How can you ensure a consistent experience for those customers?

The topic of cookies and the impacts are not clear-cut, and it is easy to find gray areas at this early stage of change. Once you understand the impacts on your business, you should outline a risk-based approach to your data capture and marketing activities. This will be different for each company.

Many of our clients have been focused on this trend over the last five years, so these changes will have minimal impact on their strategies. Here are some things which are very likely to happen soon and require your attention today.

• Regulations will increase: Look out for transparency and explainability requirements on data processing
• Privacy requirements will tighten: Technology vendors will increase limitations
• Walled Gardens will build higher walls
• Customers will become more savvy and demanding: Ad Blockers, Incognito, VPNs, Tor will become more common

If required, engage with experts either in your existing partners or look for others who might be in a position to offer impartial advice.

For more information, contact your Sitecore Representative, and we can help.

🚧

Disclaimer

The author's opinions do not constitute legal or privacy advice in any way whatsoever. Sitecore strongly recommends that you perform your own independent research and/or speak with your DPO and experts within your business when making decisions related to consent, data capture or your responsibilities as a Data Controller.

Ruadhán Barry

Director of Analytics